Post by nadinenadine on Mar 9, 2024 21:02:31 GMT -7
When a company decides to develop its own site , the presence on the web is not enough and not even that there is a large amount of visitors every day, if the purchasing actions are not sufficient. If this occurs, it does not mean that the project should be ruined, but rather that it is necessary to act on the conversion rate . In this in-depth analysis we explain better what it is and how to bring it to the highest levels. E-commerce: how to increase your conversion rate What is the E-commerce Conversion Rate? The conversion rate is an indicator of great importance for those who work in the digital world. Specifically, in the case of an e-commerce site , it is the percentage of transactions compared to the number of visitors . In the case of e-commerce, the conversion rate indicates what percentage of users purchase online compared to the overall number of visitors browsing the site. Let's try to explain better with an example. Let's say that a certain e-commerce site registers a daily presence of 100 visitors and that 20 of them purchase products or services. The conversion rate in this case is 20%, a highly optimistic percentage, as we will see, not to mention unrealistic.
The conversion rate certainly does not represent the only reference data for understanding the performance of an online store, which is why it must necessarily be contextualised. Other important parameters to keep in mind are the number of visitors and the average amount of purchases . By intertwining these elements, which are connected to each other, it will be possible to have a clearer picture of the actual Loan Phone Number List trend of e-commerce, to better understand what can be improved according to ad hoc strategies. For an even more in-depth analysis, additional parameters are needed such as: The RFM index User loyalty The bounce rate Etc… It is important to remember that the conversion rate is an indicator that cannot necessarily be applied only to purchases on an e-commerce site, but also to other actions that users can carry out on the web such as generating a lead , downloading content , etc... When is the E-commerce Conversion Rate good? A good conversion rate depends a lot on the reference market and the type of e-commerce itself as well as on the objectives set in the initial phase. Generally speaking, in the case of an e-commerce operating in the B2B sector , a good conversion rate is between 1% and 2% .
However, the situation is more complex in a B2C market , for which the variables are decidedly greater, in relation to the type of customer and the average value of orders. Going into more detail: ● If e-commerce has an average transition value of 50 euros, it is right to hope for a conversion rate of between 3% and 4%. ● If the e-commerce has an average transition value above 50 euros and within 300 euros, a conversion rate of around 2% is already good. ● If e-commerce has an average transition value that exceeds 300 euros, it is realistic to think of a conversion rate of around 1%. These are indicative values, but generally quite reliable. In any case, it is good to understand, together with qualified professionals such as those who can be found in a web agency, what the optimal conversion rate is for your e-commerce, inserting this element into the marketing plan and above all doing in order to measure it. Only in this way will it be possible to take the necessary measures to increase it, bringing the results of online activity to the highest levels.
The conversion rate certainly does not represent the only reference data for understanding the performance of an online store, which is why it must necessarily be contextualised. Other important parameters to keep in mind are the number of visitors and the average amount of purchases . By intertwining these elements, which are connected to each other, it will be possible to have a clearer picture of the actual Loan Phone Number List trend of e-commerce, to better understand what can be improved according to ad hoc strategies. For an even more in-depth analysis, additional parameters are needed such as: The RFM index User loyalty The bounce rate Etc… It is important to remember that the conversion rate is an indicator that cannot necessarily be applied only to purchases on an e-commerce site, but also to other actions that users can carry out on the web such as generating a lead , downloading content , etc... When is the E-commerce Conversion Rate good? A good conversion rate depends a lot on the reference market and the type of e-commerce itself as well as on the objectives set in the initial phase. Generally speaking, in the case of an e-commerce operating in the B2B sector , a good conversion rate is between 1% and 2% .
However, the situation is more complex in a B2C market , for which the variables are decidedly greater, in relation to the type of customer and the average value of orders. Going into more detail: ● If e-commerce has an average transition value of 50 euros, it is right to hope for a conversion rate of between 3% and 4%. ● If the e-commerce has an average transition value above 50 euros and within 300 euros, a conversion rate of around 2% is already good. ● If e-commerce has an average transition value that exceeds 300 euros, it is realistic to think of a conversion rate of around 1%. These are indicative values, but generally quite reliable. In any case, it is good to understand, together with qualified professionals such as those who can be found in a web agency, what the optimal conversion rate is for your e-commerce, inserting this element into the marketing plan and above all doing in order to measure it. Only in this way will it be possible to take the necessary measures to increase it, bringing the results of online activity to the highest levels.