Post by amirmukaddas on Mar 12, 2024 22:16:21 GMT -7
First of all, thank you for this opportunity, I won't deny that I'm a little embarrassed to find myself among the "sacred monsters" of SEO, given that my skills are decidedly transversal and less specific. Professionally I started working in a web agency in 2000, as an amateur a couple of years before. The approach to the SEO world, or more generally to the world of web-marketing, occurred in 2007. The reason is easy to say: I was an employee until 2004 and I have always believed in the importance of design only from an aesthetic point of view. Damn, a nice website and a nice image give value to the company! But… when I started working independently, founding EVO Studios in 2007, direct contact with clients taught me that a beautiful image is worth nothing if no one sees it. Thus I began my adventure in the world of SEO and more generally in the world of online marketing. However, I brought with me the wealth of skills I had acquired up until then, which helped me a lot. 2) How did you learn to do SEO? Learned is a big word, you never stop learning. But I started somewhere too, and it was with the legendary Madri online course.
Subsequently I continued more as a self-taught person, working on personal and corporate projects, following some online courses, but above all establishing a lasting friendship with Google Analytics, because it is a sincere friend and never lies. Almost. My efforts however alternate between SEO and SEA. 3) What would you do to Matt Cutts if you found yourself alone in a dark alley at night with no cameras? Given Denmark Telegram Number Data the latest news regarding the outing of prominent figures, I honestly wouldn't be very calm 4) Which Italian SEOs have inspired you? On what basis do you judge them? Um… to be honest I don't have any real "inspirational myths". In general I think you can learn from everyone, keeping your eyes wide open and your brain active. From the concepts present in Giulio Marsala's very first courses, to the editorial strategy of Tzé Tzé, passing through the fantastic world of UX... we are surrounded by information to analyze that tells us how people interact with the web, for better or for worse. It's fantastic, because this information can be used to create increasingly effective strategies or, why not, even to know which roads not to take.
On what basis do I judge? Based on the sincerity and transparency with which they communicate and based on the data when it comes to concrete matters. Like when I read things like "200% increases" and I discover that from one conversion per month we've gone to three, or boasts of long tail positioning with zero monthly searches, I'm honestly perplexed. I believe that those who know how to promote themselves without "manipulating" information really have an edge. In all of this however, there are two people with whom I "interact". One is Claudio Marchetti, with whom we always talk like two old men in front of a building site. The other is Gigi Gualandi, whom I met recently and who I immediately elected as my AdWords "Jedi master" for the advice he gave me on how to optimize my campaigns. Recently I've been meeting really good people, not necessarily in the SEO field, with whom I can discuss, share ideas and collaborate.
Subsequently I continued more as a self-taught person, working on personal and corporate projects, following some online courses, but above all establishing a lasting friendship with Google Analytics, because it is a sincere friend and never lies. Almost. My efforts however alternate between SEO and SEA. 3) What would you do to Matt Cutts if you found yourself alone in a dark alley at night with no cameras? Given Denmark Telegram Number Data the latest news regarding the outing of prominent figures, I honestly wouldn't be very calm 4) Which Italian SEOs have inspired you? On what basis do you judge them? Um… to be honest I don't have any real "inspirational myths". In general I think you can learn from everyone, keeping your eyes wide open and your brain active. From the concepts present in Giulio Marsala's very first courses, to the editorial strategy of Tzé Tzé, passing through the fantastic world of UX... we are surrounded by information to analyze that tells us how people interact with the web, for better or for worse. It's fantastic, because this information can be used to create increasingly effective strategies or, why not, even to know which roads not to take.
On what basis do I judge? Based on the sincerity and transparency with which they communicate and based on the data when it comes to concrete matters. Like when I read things like "200% increases" and I discover that from one conversion per month we've gone to three, or boasts of long tail positioning with zero monthly searches, I'm honestly perplexed. I believe that those who know how to promote themselves without "manipulating" information really have an edge. In all of this however, there are two people with whom I "interact". One is Claudio Marchetti, with whom we always talk like two old men in front of a building site. The other is Gigi Gualandi, whom I met recently and who I immediately elected as my AdWords "Jedi master" for the advice he gave me on how to optimize my campaigns. Recently I've been meeting really good people, not necessarily in the SEO field, with whom I can discuss, share ideas and collaborate.